Fashion marketing research

What is your age?

18-24

25-34

35-44

45 +

How often do you shop for clothing?

How much in average do you spend on a garment?

$20 to $50

$50 to $75

$75 to $100

Price is of no concern if I fall in love with it

How important is quality to you?

Where do you like to shop?

Shopping malls/ Large shopping center

Boutiques

Online

Other

Would you prefer to shop around or would rather a one stop location for your clothing?

Shop around (Different Brands)

Shop around (Price driven)

One Stop location (Brand loyalty)

One Stop location (Conveniece and service)

How do you feel about online shopping?

Yeah, I enjoy the convenience

No, I prefer not.

Never purchase before.

Worried about credit card fraud.

Other

Would you be more inclined to purchase something if it was Korean made or by a Korean designer?

Yes.

No.

Not if it cost more (I'm fine with China made too)

Other

What do you love about your favourite brand or shop, pls indicate the shop name.

What do you think is lacking in most fashion retailers these days?