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Hi there. You are invited to participate in a consumer research survey on fashion and activism . It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Jenna at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
What clothing brands do you buy?
   
 
 
 
Why do you buy clothes from those brands?
   
 
 
 
Where do you purchase these brands from? (eg. retail store, online store)
   
 
 
 
What would most entice you to purchase a garment?
 
Style & aesthetics of garment
 
Durability
 
Easy Care (eg. machine-washable)
 
Trendy
 
Reflects your political values
 
Reflects your moral & ethical values
 
Reflection of your profession
 
Price

 
 
 
What type of clothing do you prefer to wear in work time?
   
 
 
 
What day-to-day activities do you undertake normally? (eg. exercise, physical tasks in job)
   
 
 
 
What type of clothing do you prefer to wear out of work time?
   
 
 
 
Are you concerned about the increasing surveillance & lack of privacy via digital technology?
 
Yes
 
No
 
 
 
Do you have an interest in the clothes you wear?
 
Yes
 
No
 
Depends on occasion (please specify)
 
Email: [email protected]
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