FICCI Survey on Advertising Standards

FICCI (Federation of Indian Chambers of Commerce and Industry) SURVEY ON ADVERTISING STANDARDS

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1.) Is existing framework of self regulation in advertising effective and adequate? If not, what changes do you suggest?

2.) Is there a need for a regulatory body for the Indian advertising sector? (Ex. TRAI for Telecom, IRDA for Insurance etc.)

Yes

3.) Is there any legal binding for flouting the self regulatory code?

Yes

4.) How to bring non-member companies within the purview of ASCI codes?

5.) What measures are required to tackle the issue of a misleading advertisement against which no complaints get registered?

6.) What are your views on the damage control measures required to be taken for advertisements flouting codes even for a short period of time?

7.) Are we at par with international standards of advertising?

Yes

8.) Are the standards being modified as per the changing socio-economic scenario of the country?

Yes