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Which of the following would be most descriptive of you? (Check all that apply):
 
Indoor cyclist
 
Outdoor cyclist
 
Fitness enthusiast
 
Group exercise instructor
 
Yogi
 
Triathlete
 
Swimmer
 
Other
 

 
 
 
Do you currently belong to a gym? (If no, skip to question 4)
 
Yes
 
No
 
If yes, why do you go to that specific gym?
 
 
 
 
How did you hear about your current gym?
 
Facebook
 
Twitter
 
Drove by and saw it
 
Word of mouth
 
Other
 
 
 
 
Do you currently participate in “pay as you go” classes? (i.e. yoga, bar, cycling, boxing, etc.)
 
Yes
 
No
 
 
 
Would you be interested in taking “pay as you go” classes at a specialized cycling gym?
 
Definitely not interested
 
Slightly interested
 
Neutral
 
Probably interested
 
Definitely interested
 
 
 
What specifically would interest you in visiting a specialized cycling gym?
   
 
 
 
What is your preferred method of communication when seeking a fitness center? (Most common place to search/where you go to search. Select all that apply)
 
Newspaper
 
Television advertisements
 
Online advertisements/Searches
 
Social media
 
Radio
 
Flyers
 
Word of mouth
 
Other
 

 
 
 
What kind of advertisement do you want to see for a gym?
 
Informational
 
Realism
 
Scare tactics
 
Humor
 
Motivational
 
Other

 
 
 
What benefits and/or attributes do you like to see in advertisements for gyms?
   
 
 
How important are the following items in getting you in the door to a new gym/studio?
1 Not Important 2 3 4 5 Very Important
Discounts/Coupons
New Equipment
Friends/Community
Club Amenities
Word of Mouth
Location
 
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