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We (Ankur Pilundaria & Vishala Thakkar) are students of MBA marketing of Bhagwan Mahavir College of Management doing survey on “CONSUMER BUYING PREFERENCE & BRAND AWARENESS ON ELECTRONIC GADGETS” for the study of our comprehensive project.
This questionnaire is based on the three major brand (LG,Samsung & Sony).
 
 
 
Name
   
Age
   
Gender
   
Income(per month)
   
 
 
 
Are you satisfied customer of electronic gadgets available in your region?(Sony,LG,Samsung)
 
YES
 
NO
 
 
 
Which of the following is the gadget that you bought recently from any company excluding Sony, LG , Samsung ?(please mention reason)
 
LED/LCD TV
 
Mobile
 
Tablet
 
Washing Machine
 
Refrigerator
 
A/C
 
Camera
 
Laptop
 
Music Player
 
Reason
 

 
 
 
From where you purchase any electronics gadgets ?
 
Croma
 
Vijay Sales
 
Next
 
Navin Electronics
 
Other
 

 
 
 
Who influence you for your buying preference?
 
Family
 
Advertisement
 
Friends
 
Self

 
 
 
Reason for purchasing the particular brand ?
 
Price
 
Quality
 
Feature
 
Warranty / Guaranty

 
 
What attract you to purchase TV, Mobile, Laptop ?
Price Screen Size Configuration Design
Sony
LG
Samsung
 
 
 
Which brand is better in after sales services ?
 
Sony
 
LG
 
Samsung
 
Other
 
 
 
Rank the preference for the following brand?
5 – most preferred 1 – least preferred
1 2 3 4 5
Sony
LG
Samsung
 
Please CONTINUE before leave
THANKING OF YOU