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Surveys
2011
March
F
French Connection Customer Impression
French Connection Customer Impression
0%
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1.Gender:
Female
Male
2.Age:
18-20
21-25
26-30
31-35
36-40
3. Occupation
Student
Fashion Merchandising/Buying
Fashion Designer
Public Relations
Media
Accounting
Other
4. How familiar you are with the brand "French Connection"?
I visit the shop and buy their products regularly.
I only buy their products occasionally.
I've visited the shop but have never bought anything from the brand.
I've heard of the brand but have never visited the shop before.
I've never heard this brand before.
5. Please use three adjectives to describe the brand "French Connection"?e.g. Stylish/Quality/Contemporary
6.Please rank the following brands in terms of style and quality?
Karen Millen
-- Select --
1
2
3
4
5
6
7
8
Reiss
-- Select --
1
2
3
4
5
6
7
8
French Connection
-- Select --
1
2
3
4
5
6
7
8
Oasis
-- Select --
1
2
3
4
5
6
7
8
Zara
-- Select --
1
2
3
4
5
6
7
8
Ted Baker
-- Select --
1
2
3
4
5
6
7
8
Diesel
-- Select --
1
2
3
4
5
6
7
8
Warehouse
-- Select --
1
2
3
4
5
6
7
8
7.How did you know about French Connection?
Print media such as newspaper and magazine
Advertising campaign(e.g. FCUK)
TV Commercial
outdoors advertising such as billboard
Social media such as blogs, Facebook, Twitter...etc
Direct Mailing tools
Official website
Retail stores or online store
Sales promotion
Celebrity
Family and friends
Other
8. What's your impression of the "fcuk" ad campaign?
https://www.frenchconnection.com/content/marketing/aw2000.htm
9.As a consumer, are you aware of the fact that French Connection launched a new concept of ad campaign(The Man & the woman) last year?
https://www.frenchconnection.com/content/marketing/aw2010.htm
Yes
No
10.How successful do you think this new ad campaign help French Connection in building its brand image?
Very successful
Quite successful
Not so successful
Unsuccessful
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