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  1. Surveys
  2. 2007
  3. January
  4. F
  5. Frequency Survey
0%
 

Hello:


Thank you for your time today. As we mentioned in the e-mail, we are doing a survey about shopping for clothing. We would like your honest opinions on the questions to come. We respect your privacy and will not share your information with any third party.


Please start with the survey now by clicking on the Continue button below.
 
 

* Are you the person in your household who most often buys children’s apparel?
 
Yes
 
No
 
 

* Are you age 18 or older?
 
Yes
 
No
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 

* Have you shopped for children's clothing in the past year?
 
Yes
 
No
 
 

How often do you shop for clothing for yourself, whether you purchase something or not?
 
2-3 times a week
 
Weekly; at least 3 times a month
 
1-2 times a month
 
Once every 2-3 months
 
Once every 4-6 months
 
Once a year
 
 
 
ImportanceSatisfaction
Not ImportantVery Important
Not SatisfiedVery Satisfied
1234512345
Customer Service
Product Packaging
On-Time Arrival
 
 

How often do you shop for children's clothing, whether you purchase something or not?
 
2-3 times a week
 
Weekly; at least 3 times a month
 
1-2 times a month
 
Once every 2-3 months
 
Once every 4-6 months
 
Once a year
 
 
How often do you shop at each of the following locations for children's clothing?

2-3 times a week Weekly; at least 3 times a month 1-2 times a month Once every 2-3 months Once every 4-6 months Once a year I don't shop at this location
Shopping Malls (malls with specialty stores & department stores)
Strip Centers (shopping center where the stores are arranged in a row, with a sidewalk in front)
Stand Alone Stores (a big box Store like Wal-mart, Target, or Kohl's with its own parking lot)
Street Locations (a shopping district of street-side stores in the center of a smaller town or big city (not a mall))
Outlet Centers (mall with outlet stores only)
Catalog or Internet
 
 
What are your reasons for not shopping for children's clothing at the following locations?


Please select all that apply



There are none where I live It is not convenient for me I don't like any of the stores I cannot get all my shopping done Prices are too high The quality of products is poor The customer service is poor They don't offer enough styles or colors
Outlet Centers
 
 

In the past year, which of the following retailers did you shop for children's clothing, whether you purchased something or not?
 
Upscale department stores (e.g., Saks, Bloomingdale's)
 
Old Navy
 
GapKids/babyGap
 
Mail order catalogs or websites from companies that do not have a brick & mortar store (e.g., Amazon)
 
Babies "R" Us
 
Department stores (e.g., Macy's, Dillards)
 
Sears
 
The Children's Place
 
Kohl's
 
Limited too
 
JCPenney
 
Wal*Mart
 
Other specialty stores
 
abercrombie
 
Gymboree
 
K-Mart
 
Target
 
Off-Price retailers (e.g., TJ Maxx, Marshalls)
 
Factory Outlets

 
 
In the past year, how often did you shop for children's clothing at each of the retailers you indicated above, again whether you purchased something or not?
 
 
In the past year, how often did you purchase children's clothing at each of the retailers you shopped?
 
 
What was your reason for not purchasing children's clothing at the following retailers?



Please select all that apply
 
 
For this past holiday season, would you say you spent more, less, or the same amount vs. the 2005 holiday season on children's clothing at each of the following stores?
More Less The Same I don't shop there
Old Navy
Target
Kohl's
GapKids/babyGap
The Children's Place
Gymboree
JCPenney
Wal*Mart
 
 
Why would you say you spent less at the following retailers?


Please select all that apply
 
 


Just For The Record
 

Are you currently...
 
Employed full-time
 
Employed part-time
 
A student
 
A homemaker
 
Not currently employed
 
Retired
 
Prefer not to answer
 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-70,000
 
$70-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 
 
What is your age?
   
 
 

Your gender?
 
Male
 
Female
 
 

Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
What are the ages and genders of children in your household?

Please place the number of children you have in each group in the corresponding box.

Girls Boys
Under 3 years old
3 to 6 years old
7 to 10 years old
11 to 13 years old
Over 13 years old
 
 

Thank you for participating in our research. We are very interested in your opinions on shopping for clothing. As a thank you for your time and insight, you will receive an e-mail with a coupon within two weeks of completion of this survey.
 
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