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Surveys
2015
September
G
Generation X Electronic Device Usage
Generation X Electronic Device Usage
0%
Exit Survey
Which of the following electronic devices do you access most frequently for personal use?
Personal Desktop Computer
Laptop Computer
Tablet (i.e. Ipad, Galaxy)
E-Reader (Kindle, Nook)
Smartphone
Of the selected device, how often do you access daily?
1-2 times a day
3-5 times a day
6-8 times a day
10 + times a day
What is the most common reason you access this device?
E-mail (personal e-mails non-work related)
Social Media (FB, Twitter)
Reading
Business (Banking, paying bills, etc)
News & Information (Yahoo frontpage, ABC news, etc)
General Entertainment (Hulu, You tube, etc)
What brand is the device you access most frequently?
Apple
Samsung
Dell
Sony
HP
Google
Lenova
Other
What was the biggest factor in your purchasing decision?
Brand reputation
Price
Highest level of technology available
Which electronic device do you access LEAST for personal use on a daily basis?
Personal Desktop Computer
Laptop Computer
Tablet
E-book reader
Smartphone
Do you feel that Electronic companies adequately attempt to connect with you as a consumer? Or that most marketing and advertising is directed at a younger generation (i.e Gen Y, Millennials)?
Yes, they market to my interests and needs
No, they are more interested in younger demographics
What type of research, if any, do you do before purchasing an electronic device such as a computer, tablet, smart phone, etc?
None
Internet (Consumer Report, etc)
Word of mouth (friends/family recommendations)
Sales rep (Best Buy, Retail Phone store, etc)
Other
Do you feel that a brand's reputation for customer service is more important than the level of technology that the device offers?
Yes, customer service is key to my purchasing decisions
No, I want my device to be the high-tech available. I don't care if the company is great at taking care of customer service issues.
What is your age?
34-44
44-54
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