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Surveys
2015
September
G
Graco - Masters - Instore Questionnaire
Graco - Masters - Instore Questionnaire
In-store Questionnaire - Graco DIY Paint Sprayers - Masters Home Improvements
0%
Exit Survey
This questionnaire has been conducted in-store at Masters Home Improvement stores in Australia. The questionnaire took place using hardcopy 1-page forms with tick boxes. The collected response cards are available for reference, the responses have been transferred here onto the QuestionPro platform by means of creating a soft-copy back up, which also allows for analyses and reporting in the same format of the other survey in this research project.
The form included the below text:
"This questionnaire is part of an MBA project, for academic purposes. Participation in the questionnaire is voluntary and anonymous. Participants will not receive any incentives. Your participation will be highly appreciated and would take approximately 5 minutes.
Please tick this box if you understand and would wish to participate"
I Agree
Age?
below 25
25-35
35-45
45-55
55-65
over 65
Gender?
Male
Female
Cultural background / Ethnicity:
How familiar are you with DIY Paint Sprayers?
05%
Familiar
20%
Familiar
35%
Familiar
50%
Familiar
65%
Familiar
80%
Familiar
95%
Familiar
How familiar are you with Graco DIY Products?
05%
Familiar
20%
Familiar
35%
Familiar
50%
Familiar
65%
Familiar
80%
Familiar
95%
Familiar
Please rate the Graco DIY Products in terms of the following Marketing Mix:
05%
Satisfaction
20%
Satisfaction
35%
Satisfaction
50%
Satisfaction
65%
Satisfaction
80%
Satisfaction
95%
Satisfaction
Location in Store
Assortment
Product Innovation
Image of Brand
Pricing strategy
Promotion & Advertising
Display, Merchandising
Packaging
How useful is the Packaging/Merchandising for choosing the right product for your application:
05%
Satisfaction
20%
Satisfaction
35%
Satisfaction
50%
Satisfaction
65%
Satisfaction
80%
Satisfaction
95%
Satisfaction
Packaging
Product Names
Product Features
Images / Symbols
Languages
Messaging / Text
Units (Imperial / Metric)
Merchandising
Sales Media
(Brochures, Sales Guides)
Social media
(YouTube. Graco.com)
Instore demonstrations
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