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Thank you for agreeing to be a part of this survey. This study is to understand the use of GTP fabric and the FACTORS THAT INFLUENCE THE PURCHASING OF GTP NUSTYLE. Please be assured that the information you provide will only be used for the purposes of this study. Your response to the questions will be kept confidential. Please tick and write where appropriate.
 
 
 
 
1. Do you use GTP fabric?
If Yes, please proceed with the rest of the questionnaire. If No, please proceed to questions 11 –15
 
Yes
 
No
 
 
 
2. Which of the following GTP fabric do you normally buy? Please tick [] just one
 
GTP Nustyle
 
GTP Safoa
 
GTP Adepa
 
GTP Nsroma
 
 
 
3. What are your 2 main criteria for choosing the above in 2? Please tick [] two:
 
Quality
 
Style
 
Price
 
Colour
 
Brand ⧠
 
Don’t know
 
Other
 
 
 
 
4. Please indicate if you own any of these made from GTP fabric indicated in 2. Please tick [ ] all that apply:
 
Dresses
 
Bags /Purse
 
Kaba and Slit
 
Necklace / Earrings
 
Shirts
 
Flying tie
 
Trousers
 
Footwear
 
Other
 
 
 
 
5. What do you like most about GTP fabric selected in 2.?
   
 
 
 
6. What will compel you to choose GTP over any other local fabric?
 
Quality
 
Style
 
Price
 
Colour
 
Brand
 
Durability
 
Don’t know
 
Other
 
 
 
 
7. Where do you usually take inspiration for new GTP fabric purchases? Please tick [] all that apply:
 
 
Friends
 
Styles in store
 
Family
 
Media
 
Celebrities
 
People in my local area
 
I don’t know
 
Other
 
 
 
 
8. What do you gain most from using GTP fabrics? Please tick [] just one:
 
They make me identify with my culture
 
They make me look and feel African
 
They make me look great
 
The fabrics are easy to come by
 
The cost of the fabrics is low as compared to other fabrics
 
I don’t know
 
 
 
9. Which of these reasons will be motivation for you to choose GTP fabric over imported fabric? Please tick [] two:
 
Identification with my culture
 
The quality of the fabrics
 
The affordability of the fabrics
 
The availability of the fabrics
 
The attractiveness of the fabrics
 
Inspiration from a role model or media
 
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