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2014
May
H
Handgemaaktbrood
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Questionnaire High Quality Hand Made Bread
We are students from a Dutch university in Amsterdam. We are doing market research for a company, which specializes in hand made bread. The company has been successful in the Dutch market and would like to expand to Denmark.
What is your gender?
Male
Female
What is the size of your household?
1-2
3-4
5+
What is your age?
0-24
25-45
46-65
66+
What is your average monthly net income?
0-1000
1001-2000
2001-3000
3000 +
How many loaves of bread do you purchase in a week?
0
1-2
3-4
5+
Where do you mostly purchase your bread?
Supermarket
Bakery
Varies per situation
Other
What type of bread do you purchase weekly? Please, list the one type that you purchase most frequently
Section B: Specific Information
The company we are researching delivers high quality, hand made bread to specialized bakeries. We would like to know your opinion on the following statements.
Strongly disagree
Disagree
Neither disagree nor agree
Agree
Strongly agree
Eating organic food is important to me.
I am interested in purchasing high quality bread.
I am willing to go to a specialized bakery to purchase high quality bread.
I am willing to pay extra for high quality bread.
Do you have any additional thoughts about high quality hand made bread?
Nyenrode New Business School 2014
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