Hard Rock Cafe

1. Are you familiar with the Hard Rock Cafe brand?

Yes

No

I know about the Hard Rock Cafe in Reykjavik from:

Family member/Friends

Print advertising

Social media (FB, Twitter, Instagram, etc)

Hard Rock Cafe loyalty programme

Other

How many times have you visited the Hard Rock Cafe in Reykjavik until now?

I haven´t been there

I haven´t been there but I am planning on going there soon

Once

Twice

Three times

Four times or more

If you have been to the Hard Rock Cafe in Reyjavik, what was the main reason for the visit?

Food

Music

Watching football game

Other event

What do you think of when you see the Hard Rock Cafe logo?

What is the first word that is coming to your mind when you think of the Hard Rock Cafe?

Of the following restaurants, what would be your first choice when picking a restaurant to go out and dine/eat?

Of the following restaurants, what would be your first choice when picking a restaurant to buy a hamburger?

Would you recommend the Hard Rock Cafe to your friends?

Yes

No

I don´t know

Will you visit the Hard Rock Cafe again?

Yes

No

I haven´t decided yet