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Heritage Guild Customer Survey

HERITAGE GUILD
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Hello:

You are invited to participate in our Heritage Guild survey. Your answers will be used to help improve our services and our product offering to you, our valued customer. The survey should take approximately 5 minutes to complete. We recognize that time is valuable but your input is vital to helping Heritage Guild grow in a way that best serves our growing customer base.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact The Heritage Guild at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
How long have you been a customer of Heritage Guild?
 
Less than 6 months
 
6 months to less than 1 year
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
 
 
 
Which Heritage Guild location do you shop at more frequently?
 
Easton, PA
 
Branchburg, NJ
 
Rahway, NJ

 
 
 
How did you hear about us?
 
Friend
 
Facebook
 
Internet
 
Newspaper/Magazine
 
Billboard
 
Other
 

 
 
 
Which of our [PRODUCTS/SERVICES] do you use? Select all that apply.
 
Firearms
 
Archery
 
Training Academy
 
Ranges
 
Events
 
Other
 

 
 
 
How frequently do you purchase from us?
 
Every day
 
Every week
 
Every 2 - 3 weeks
 
Every month
 
Every 2 - 3 months
 
Every 4 - 6 months
 
Once or twice a year
 
 
 
How would you rate your level of satisfaction with us?
 
Highly satisfied
 
Satisfied
 
Neutral
 
Dissatisfied
 
Highly dissatisfied
 
 
How do you rate your experience with us?
Well Below Average Below Average Average Above Average Well Above Average
Customer service
Professionalism
Employee Knowledge
Understanding customers' needs
Sales staff
Price
 
 
Comment:
   
 
 
 
How likely are you to continue doing business with us?
 
Very likely
 
Likely
 
Neutral
 
Unlikely
 
Very unlikely
 
 
 
Do you remember the name of the last Associate who helped you?
 
Yes
 
No
 
 
 
Do you have any suggestions for improving our shops?
   
 
 
 
How long have you been involved with the shooting industry?
 
less than 6 months
 
6 months to less than 1 year
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
 
 
 
What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
Which category describes your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
What best describes your employment status?
 
Employed full-time
 
Employed part-time
 
Self-employed
 
Not employed, but looking for work
 
Not employed, not looking for work
 
Retired
 
Student
 
Military
 
Homemaker
 
Prefer not to answer
 
Other
 
 
 
 
What would be your prefered weekend time to shoot on our Firearms Range?
 
Saturday 8-10am
 
Saturday 10-12pm
 
Saturday 12-2pm
 
Saturday 2-4pm
 
Saturday 4-6pm
 
Saturday 6-8pm
 
Sunday 8-10am
 
Sunday 10-12pm
 
Sunday 12-2pm
 
Sunday 2-4pm
 
Sunday 4-6pm
 
Sunday 6-8pm

 
 
 
Which category best describes your annual income?
 
Under $15,000
 
$15,000 - $29,999
 
$30,000 - $44,999
 
$45,000 - $59,999
 
$60,000 - $74,999
 
$75,000 - $89,999
 
$90,000 or more
 
Prefer not to answer
 
 
 
What other Firearm Retailers do you shop at?