Destination
Local culture/monuments/places/other sight seeing places
Hotel/accommodation
Travel mode/transport
Food
Outdoor/Indoor Activity (e.g. Hiking, learning new language)
Location - e.g. near nature/town/village/city/beaches/wildlife
View from hotel window/balcony
Architecture & Decor
Service quality - staff & amenities
Match with desired experience/hobby - e.g. photography/ adventure
Price/value for money
Luxury
Some offbeat/unique/quirky/bizarre quality - e.g. hotel history, unexplored area, bizarre art
Favorable reviews/ratings