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What is your age?
   
 
 
 
What is your name?
   
 
 
 
Do you or does any member of your family now work, or have you ever worked in any of the following fields?
 
Marketing or Market Research
 
Advertising or Media Sales
 
Public Relations
 
Journalism
 
Clothing retail, wholesale or manufacturing
 
Department stores

 
 
 
What is your occupation/industry?
   
 
 
 
When shopping for fashion (clothing, shoes, handbags, accessories, etc) for yourself, would you say you shop……
 
All the time
 
About once a week
 
About once a month
 
Rarely, only when I have to
 
 
Below is a list of statements some people have made about shopping for fashion. Please indicate whether you agree or disagree with the following?
Agree Disagree
Quality is important to me when I shop for clothes/shoes
I tend to shop at off price stores and mass merchandise stores instead of department stores
I regularly purchase from online flash sale sites (like Gilt Groupe, Hautelook, or RueLaLa)
I don’t mind paying full price if I love the item I am purchasing.
I really dislike shopping, and shop only when necessary
I like to buy new clothes, or a few key pieces, every season, to keep up with the latest fashions
 
 
 
Approximately, how much did you spend on shoes, clothes, and/or accessories for yourself or others in your household in the last 12 months?
   
 
 
 
Thinking about all of your apparel, footwear and accessories purchases in the last year, about what percent would you say you bought on sale?
 
0-24%
 
25-49%
 
50-74%
 
75-100%
 
 
 
Thinking about celebrities, public figures, historic figures, or anyone else who’s style inspires you, who would you say is one of your favorite style icons – a person who’s sense of style you love and who serves as a fashion inspiration to you?
   
 
 
 
Which grouping of brands best represents the style of clothing you typically wear?
Please select only one response.
 
Traditional brands like Ralph Lauren, Talbots, Jones NY, Naturalizer, Cole Haan, and Brooks Brothers
 
Updated Traditional brands like Tory Burch, Coach, Lafayette 148, Ann Taylor, MICHAEL by Michael Kors, Stuart Weitzman, Burberry, Tahari Minimal
 
C. Modern brands like Theory, BCBG, Vince, Hudson Jeans, J. Crew, James Perse, Jimmy Choo, Zara
 
Fashion Forward brands like Sam Edelman, Haute Hippie, Forever 21, Steve Madden, Urban Outfitters, MARC by Marc Jacobs, Free People, Balenciaga
 
Cutting Edge brands like Alexander Wang, Alexander McQueen, Helmut Lang, and Proenza Schouler
 
Other (please specify)
 
 
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