How VM Influence Buying Decisions

This Survey is held for University Project Research Purposes, the aim is to find out - "How Visual Merchandising influence consumer buying decisions" in Fashion. It is completely anonymous and I would be really grateful if you could spare your couple of minutes to fill it in.

Thank you.

What is your gender?

Female

Male

What is your age?

What is your occupation?

Student

Part-Time Employee

Full-Time Employee

Self-Employer

How many times in a month do you shop for clothes?

Once

Twice

2-5

5 and over

Which of the following sentences best describe you?

When I come to apparel shop it is easy for me to find new clothes that I like

When I come to apparel shop it is hard for me to find new clothes that I like

Does the window display (design, dressed up mannequins) of the store affect your purchase desicions?

Does the visual merchandising within the store (e.g. how all the clothes are put, style, trend and colour combinations) does impact for your purchase?

The shop atmosphere (design, music, customer service, smells) affect your buying decisions? Is there any other factors make you to buy? Give an e.g.