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Good Evening, my name is [insert] from Rural Press. We are conducting a quick discussion with livestock Producers regarding their Livestock & Property Agents. We are not looking to sell you anything. The survey will take less than 5 minutes and we are only after your honest opinions - there are no right or wrong answers.
Is this a convenient time to conduct the survey or would you prefer that I call back? |
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How many livestock do you currently run? |
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* When using a livestock Agent for your livestock sales, who is it that you normally use? |
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| * If 'other' then specify | | |
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* Now, when using a Property Agent, who is it that you normally use? |
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* You mentioned that you're using an Independent Agent, are you aware if they are part of a network? |
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* You mentioned that you use an Independent Property Agent, are you aware if they are part of a network? |
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I am now going to read out a number of attributes, I would like you to rate these attributes based on their Importance to you when you're making a decision in regards to choosing an agent (Livestock or Property)
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* Which of these would you say is the most important when making a decision about which Agent to use? |
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* In the past 5 years have you changed the Agents that you use? |
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* When thinking about Livestock and/or Property Agents in your area, are you aware of RMA? |
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* Do not read out if aware of RMA in previous question!
If I mention to you that RMA is a network of Independent Agents that offer Livestock and Property Marketing and Services, do you recall seeing any of these Agents in your local area? |
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* Do you know what 'RMA' stands for? |
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* Do you know what they offer? Anything else?
(If they only mention 'Livestock Sales' - PROMPT FURTHER) |
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* When thinking about Livestock and/or Property Agents in your area, how likely would you be to use an RMA registered Agent? |
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Thankyou for your time this evening. We appreciate you taking the time to participate in the survey.
Enjoy your evening! |
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