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* Interviewer Name:
   
 
 
 
Good Evening, my name is [insert] from Rural Press. We are conducting a quick discussion with livestock Producers regarding their Livestock & Property Agents. We are not looking to sell you anything. The survey will take less than 5 minutes and we are only after your honest opinions - there are no right or wrong answers.


Is this a convenient time to conduct the survey or would you prefer that I call back?
 
 
 
How many livestock do you currently run?
Sheep (Flock)
Beef Cattle (Herd)
Dairy Cattle (Herd)
 
 
 
* When using a livestock Agent for your livestock sales, who is it that you normally use?
 
Elders
 
Landmark
 
Ruralco
 
None
 
Other*
 
Independent
 

 
 
 
* If 'other' then specify
   
 
 
 
* Now, when using a Property Agent, who is it that you normally use?
 
Same as Livestock
 
Elders
 
Landmark
 
Ruralco
 
Ray White Rural
 
Other*
 
None
 
Independent
 

 
 
 
* If 'other' specify
   
 
 
 
* You mentioned that you're using an Independent Agent, are you aware if they are part of a network?
 
Yes they are
 
No they are not part of a network
 
Unsure if they are part of a network
 
 
 
* You mentioned that you use an Independent Property Agent, are you aware if they are part of a network?
 
Yes they are
 
No they are not part of a network
 
Unsure if they are part of a network
 
 
I am now going to read out a number of attributes, I would like you to rate these attributes based on their Importance to you when you're making a decision in regards to choosing an agent (Livestock or Property)
Not at all Important 2 3 4 Very Important
* Reputation
* Experience
* Knowledge
* Honesty & Integrity
* Level of Service offered
* In Corporate alignment
* Is an Independent Agent
* Involvement with/ Part of a Network
* The Scale/ Size of their network
 
 
 
* Which of these would you say is the most important when making a decision about which Agent to use?
 
Reputation
 
Experience
 
Knowledge
 
Honesty & Integrity
 
Level of Service offered
 
In Corporate alignment
 
Is an Independent Agent
 
Involvement with/ Part of a Network
 
The Scale/ Size of their network
 
Other
 
 
 
 
* In the past 5 years have you changed the Agents that you use?
 
Yes
 
No
 
 
 
* When thinking about Livestock and/or Property Agents in your area, are you aware of RMA?
 
Yes****
 
No
 
Unsure
 
 
 
* Do not read out if aware of RMA in previous question!

If I mention to you that RMA is a network of Independent Agents that offer Livestock and Property Marketing and Services, do you recall seeing any of these Agents in your local area?
 
***ALREADY RECALL***
 
Yes
 
No
 
Unsure
 
 
 
* Do you know what 'RMA' stands for?
 
Yes
 
No
 
 
 
* Do you know what they offer? Anything else?

(If they only mention 'Livestock Sales' - PROMPT FURTHER)
 
Yes
 
No
 
 
 
* When thinking about Livestock and/or Property Agents in your area, how likely would you be to use an RMA registered Agent?
 
Highly Unlikely
 
2
 
3
 
4
 
Very Likely
 
 
 
Thankyou for your time this evening. We appreciate you taking the time to participate in the survey.


Enjoy your evening!
 
 
 
State (On Sheet)
 
NSW
 
VIC
 
QLD
 
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