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Gender
 
Male
 
Female
 
 
 
Age
 
15-25
 
26-35
 
36-45
 
45-60
 
 
 
Which brand of your current mobilephone?(single choice)
 
Huawei/Honor
 
Samsung
 
Apple
 
Sony
 
LG
 
Other
 
 
 
What's the most attractive point to purchase phone 
 
Camera
 
Charger
 
Battery
 
Dual SIM card
 
Big Memory
 
Operation Speed
 
Android Updating
 
Design

 
 
 
Which brand will you prefer for your next mobilephone?(single choice)
 
Huawei/Honor
 
Samsung
 
Apple
 
Sony
 
LG
 
Nokia
 
HTC
 
Others
 
 
 
What screen size will you prefer for your mobilephone?(single choice)
 
〈 5.0”
 
5.0-5.2”
 
5.5-5.7”
 
5.9-6.0”
 
 
 
Do you use Huawei mobilephone now or used it before? 
 
Yes
 
No
 
 
If "Yes" for Q7, will you keep to choose Huawei as your next mobilephone?
 
Yes
 
No
 
 
 
If "No" for Q7, what's the reason you don't want to keep Huawei?
 
Price is too high
 
Operation speed is too slow
 
Camera experience is not good
 
Brand is too low
 
Design is not beautiful
 
Hardware quality is not good
 
After Service is not conenient
 
Other
 
 
 
 
Below are some additional statements that can describe the Characteristics of the  brands. What do you think about HUAWEI Brand?(single choice)
 
It is a global big-brand
 
Trustworthy
 
It has strong innovation ability
 
It keeps on progressive/advancing
 
It is a leader in LTE/4G technology
 
Premium brand
 
Fashionable/Stylish/Youthful
 
It is a traditional Chinese brand
 
It is boring and not a creative company
 
Low price and quality brand