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Hello:
You are invited to participate in our survey about the demand of hypermarket at Jalan Macalister, Georgetown Pulau Pinang. In this survey, approximately 100 people will be asked to complete a survey that asks questions about[General Survey Process]. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
1. Age
 
<17
 
18-25
 
26-39
 
>40
 
 
 
2. Gender
 
Male
 
Female
 
 
 
Are you ...
 
Students
 
Employed
 
Others
 
 
 
Are you a regular hypermarket shopper?
 
Yes, I go hypermarket very often
 
Not always but I do go there when I need something
 
Hardly do I shop in a hypermarket
 
Never
 
 
 
Which of the following supermarket do you usually visited?
 
Tesco
 
Giant
 
Sunshine
 
Carrefour
 
Cold Storage
 
 
 
What kind of supermarket outlet would you prefer to shop at?
 
Hypermarket (a very large superstore)
 
Medium to large size supermarket
 
Relatively smaller stores
 
Small convenient shops
 
 
 
How far is the nearest Hypermarket that you currently visited?
 
Walking Distance (Within ≤5 mins)
 
≤ 20 mins
 
≤ 40 mins
 
≥ 1 Hour
 
 
 
Why do you choose to shop in a hypermarket (including local convenient stores)?
 
The products/services are reliable and with good quality
 
Low price
 
High variety of the goods (I can always find something I want)
 
Convenience (i.e. the store is within acceptable distance)
 
 
 
On average, about how much does ur total household spend on hypermarket per month
 
Below RM100
 
RM101-RM300
 
RM301-RM500
 
Above RM501
 
 
 
Do you agree, if Tesco opens its stores in Macalister Road, Georgetown?
 
Strongly Agree
 
Agree
 
Somewhat Disagree
 
Strongly Disagree
 
Not Sure
 
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