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Gender
 
Female
 
Male
 
 
 
What is your age?
 
15 to 18
 
19 to 22
 
23 to 25
 
 
 
Have you heard about Nestle's brand ice cream? (If not, go to Question 8)
 
Yes
 
No
 
 
 
How did you hear about Nestle's brand ice cream? (You may choose more than one choices)
 
TV Advertisements
 
Social Media (Eg. Facebook, Twitter, YouTube Ads)
 
Internet (Eg. Google Ads)
 
Radio
 
Newspaper
 
Magazine
 
Word of Mouth
 
Others (Please specify)
 

 
 
 
Name the Nestle's tub range flavours that you have heard of. (Eg. Kit Kat)
   
 
 
 
With regards to Question 5, what are your views about them? (Eg. its Taste, Advertising Techniques)
   
 
 
 
Rank the following brands of ice cream you prefer. (1 being the most preferable and 5 being the least preferable) *You may only use each number once
Nestle
Kings (Potong)
Walls (Magnum)
Magnolia
Haagen-Dazs/Ben & Jerry's
 
 
 
What size of ice cream do you prefer?
 
Pint-sized
 
Sticks
 
Cones
 
Cups
 
Others (please specify)
 
 
 
 
Why do you prefer that size of ice cream?
   
 
 
 
How often do you buy tub ice cream?
 
Twice a week
 
Once a week
 
Twice a month
 
Once a month
 
Never
 
Other (please specify)