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  1. Surveys
  2. 2013
  3. April
  4. I
  5. Ice-Up Survey
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Exit Survey
 
 
Do you buy ice-cream?
 
Yes
 
No
 
 
 
If yes, is it for personal consumption?
 
Yes
 
No
 
 
 
What is the brand of ice-cream you usually purchase?
 
Haagen-Dazs
 
Ben and Jerrys
 
Magnum
 
Cadburys
 
Carte D'Or
 
Walls
 
Thorntons
 
Vienetta
 
Cornetto
 
Moo
 
Home brand (e.g Tesco)
 
Premium Homebrand (e.g Tesco's finest)
 
Other
 

 
 
 
Where do you usually buy ice-cream?
 
Supermarket
 
Convenience store
 
Petrol Kiosk
 
Grocery store
 
Mini Mart
 
Ice-cream van
 
Ice-cream parlour/Restaurants
 
Other
 

 
 
 
How often do you but ice-cream?
 
Everyday
 
3-4 times a week
 
once a week
 
once a month
 
occasionally
 
Other
 
 
 
 
What factors do you take into consideration when purchasing ice-cream?
 
Price
 
Quality
 
Contents
 
Occasion
 
Promotion
 
Launch of new flavours
 
Packaging
 
Age relevance
 
Other
 

 
 
 
What type of ice-cream do you usually buy?
 
In a pot
 
In a tub
 
In a cone
 
In a waffle
 
On a stick
 
Other
 

 
 
 
How much do usually spend on each purchase of ice-cream
 
50p - £1.00
 
1.00 - £1.50
 
£1.50 - £2.00
 
£2.00 - £2.50
 
£2.50 +
 
 
 
How do you normally find out about a new ice-cream brand or flavour?
 
Word of mouth
 
Television
 
Radio
 
Newspaper
 
Magazine
 
Internet
 
Billboard
 
Movie theatres
 
Other
 

 
 
 
What promotions will attract you to buy more ice-cream?
 
Buy one get one free
 
Seasonal discount
 
Tie in promotions with other products
 
Discount vouchers
 
Ocassions priviledges or discounts
 
Memebership priviledges
 
Other