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Which product do you currently use?
   
 
 
How satisfied are you with the following aspects of the vehicle?
Very Dissatisfied Not Satisfied Neutral Satisfied Very Satisfied
Reliability
Service and Maintenance
Performance
Comfort and Convenience
Technology
Truck as a whole
 
 
 
You decided to buy the product because of?
 
Affordable price
 
Technical superiority over competition
 
Comfort
 
Brand Image
 
Value for money
 
Safety
 
After sales service

 
 
 
Would you recommend your current product to a friend/colleague?
 
Yes
 
No
 
 
 
Which product specific attributes are important while purchasing a ICV vehicle?
 
Mileage
 
Performance
 
Technology
 
Loading Ability
 
Fuel Tank Capacity
 
Battery Capacity
 
Horse Power

 
 
 
Which service specific attributes are important while purchasing an ICV vehicle?
 
Extended Warranty Package
 
Extended Service Package
 
Annual Maintenance Contract
 
Availability Of Spares
 
Proximity Of Service Centers
 
Cost Of Service

 
 
 
What are the other important factors while purchasing an ICV vehicle?
 
Dealership Location
 
Financing Options(Loan/EMI)
 
Brand
 
Price
 
Style
 
Comfort
 
Quality
 
Discounts

 
 
 
How important are discounts while making a purchase decision?
 
Unimportant
 
Neither Important Nor Unimportant
 
Important
 
Highly Important
 
 
 
Do you consider technology as an important factor while making a purchase decision?
 
Unimportant
 
Neither Important Nor Unimportant
 
Important
 
Highly Important
 
 
 
Which of the following technologies are on your wishlist?,
Which of these would you like you have either now or in the near future?
 
Driver assistance systems
 
Fuel saving technology
 
Tyre pressure monitoring systems
 
Comfort/Convenience function in vehicle interior
 
Systems to improve communication with drivers
 
Fleet management software to improve logistics planning and operational efficiency
 
Systems for automated driving
 
None of the above