IMC and brand equity

Hello:
You are invited to participate in our survey about the effectiveness of integrated marketing communications in creating brand equity in the hospitality industry.

You are kindly asked to complete a survey that asks questions about the last hotel that you stayed in in Romania

It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary.
There are no foreseeable risks associated with this project.
However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.
It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.
Your information will be coded and will remain confidential.
If you have questions at any time about the survey or the procedures, you may contact Teodora Marciu at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.