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Dear Sir/Madam,
You are invited to participate in a study titled “Impact of Incidental Affect on Consumer’s Purchase Decision”. This study is being conducted by Mr.Ratul Sur. The purpose of this study is to reveal how affective responses influence the purchase decisions of consumers under the presence of various internal and external factors. The interplay and interaction of these factors give rise to a situation where consumer response is independent of the cautious deliberations.
In this study, you will be asked to complete a survey. Your participation in this study is voluntary and you are free to withdraw your participation from this study at any time. The survey is expected to take only 15 minutes to complete. There are no known risks to participation beyond those encountered in everyday life.
While you will not experience any direct benefits from participation, information collected from this study will be helpful in future marketing communication practices. We also assure you of your anonymity, and reassure you that such information will not be used for any other purposes. Kindly note that there are no right or wrong answers to any question. We are only trying to know your opinion regarding a few situations. Some items may appear to be similar, but they address different issues. If you have decided to take part in the study, kindly answer all the questions. |
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| I only buy those things that I need badly |
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| I always think carefully before I buy something |
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| I would like to compare different brands before I buy one. |
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