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Surveys
2017
March
I
Impact Of Online Advertising on the Growth of FMCG
Impact Of Online Advertising on the Growth of FMCG
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Is online advertising capable of generating traffic?
ou conduct surveys?
Yes
No
What is the main purpose behind online advertisements?
Sell Product
Inform the Customer
Increase the value of the product
Reinforcement
Which type of online advertising your company prefer?
Banner Advertising
Newsletter Advertising
Rich Media
Social Media
Affiliate Marketing
Which Internet Business model do you use?
Virtual Storefront
Information Brokers
Online Marketplace
Portal
Which online revenue model is used by your company?
Pay Per Click
Pay Per Impression
Pay Per Action
Which are the online products categories of your company?
Household
Personal
Foods
Beverages
Is online advertising helps to increase sale of products?
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly Dissatisfied
*
Customers respond more online than the offline
Highly Dissatisfied
Dissatisfied
Neutral
Satisfied
Highly Satisfied
Please Rate the following factors that catches customer attention through online advertising : (1 as strongly disagree and 5 as strongly agree)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
Humor
*
Emotions
*
Fictions
*
Brand Personality
*
Children in advertisements
*
Is there any difference in the prices of online products and offline?
Yes
No
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