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  1. Surveys
  2. 2012
  3. March
  4. I
  5. IMPACT OF STORE DESIGN & VISUAL MERCHANDISING ON T
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Exit Survey »
 
1. DO YOU PURCHASE FROM MERCHANDISE FROM ORGANISED RETAIL STORE
Yes No
 
 
 
 
2. IF YES, FREQUENCY OF VISIT
 
Once in a week
 
Fortnightly
 
Once in a monthly
 
Once in two months
 
 
 
3. WHY DO YOU PREFER BUYING YOUR MERCHANDISE FROM SUPERMARKETS?
 
Discounts
 
One Stop Shopping
 
Self Service
 
Saving Of Time
 
Helpful Sales People
 
Cleanliness

 
 
 
4. Store Atmospherics are the physical characteristics and surrounding influence of a retail store that is used to create an image in order to attract customers. Eg: lighting, space, display of products, music, colour etc. DOES STORE ATMOSPHERICS ENCOURAGE YOU TO BUY?
 
Yes
 
No
 
May be
 
 
 
5. HOW MUCH DOES STORE ATMOSPHERE IMPACT YOUR PURCHASE INTENTIONS
 
Least impact
 
Somewhat
 
Moderate
 
High
 
Maximum
 
 
6. PLEASE TICK BELOW TO EXPLAIN THE IMPACT OF BELOW MENTIONED FACTORS ON YOUR DECISION OF PURCHASE :

I. LAYOUT
Least impact Somewhat Moderate High Maximum
A. Easy to move around
B. Easy to find items
C. Physical facilities at this store are visually appealing
 
 
II. LIGHTING
Least impact Somewhat Moderate High Maximum
A. The lighting is bright
B. The lighting is medium
 
 
III. FIXTURES
Least impact Somewhat Moderate High Maximum
A. The racks are round
B. The racks are grid style
 
 
 
IV. PRODUCT DISPLAY
Least impact Somewhat Moderate High Maximum
A. The products are neatly placed in shelves
B. The products properly visible
C. The products are in clutter
 
 
V. SIGNAGE
o Least impact o Somewhat o Moderate o High o Maximum
A. The signage is somewhat visible / in light colours
B. The signage is properly visible / in bright colours
 
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