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| Does the attractiveness of the celebrity endorser affect your willingness to be associated with the not for profit organization? |
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| An unattractive celebrity endorser would decrease my willingness to be associated with the not for profit organization. |
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| Does the physical attractiveness of the celebrity endorser affect your understanding of the not for profit orgaization? |
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| Will the physical attractiveness of the celebrity endorser increase your trust in the not for profit organization? |
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| Does the credibility of the celebrity endorser matter in your willingness to be associated with the not for profit organization? |
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| Will the credibility of the celebrity endorser affect your understanding of the not for profit organization? |
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| A credible celebrity endorser increases your trust in the not for profit organization. How much do you agree with this statement? |
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