| |
| Reading Terminal In-Market Survey |
| |
|
| |
I am working with the Market and may I have ten minutes of your time to ask you some questions that may help the Market?
Before, I start, let me ask you two qualifying questions:
1. Have you eaten or made a purchased at the Market today? (IF NO, Thank them and end survey)
2. Do you live in the Greater Philadelphia Metropolitan Area? (If NO, Thank them and end survey)
Great! |
| |
|
| |
| * What are the primary reason(s) you are at Reading Terminal Market (Market) today? (READ CHOICES AND SELECT ALL THAT APPLY) |
| |
|
|
|
| |
| * Today, what was your primary mode of transportation to the Market? (READ CHOICES AND SELECT ONE) |
| |
|
|
| |
| * Today, from how many vendors did you make a purchase? | | |
|
|
| |
| * Including today, how many times you visited the Market in the past 30 days? | | |
|
|
| |
| * During today's visit, how much did you spend? (ENTER WHOLE DOLLAR AMOUNT) | | |
|
|
|
|
|
|
| |
| * Are you visting the Market: (READ CHOICES AND SELECT ALL THAT APPLY) |
| |
|
|
|
| |
| * Which of the following vendor types did you buy from today? (READ CHOICES AND SELECT ALL THAT APPLY) |
| |
|
|
|
| |
| * About how long have you been at the Market today? (IN MINUTES) | | |
|
|
| |
| * In the past 12 months, have you attended any of the following activities or events at the Market? (READ CHOICES AND SELECT ALL THAT APPLY) |
| |
|
|
|
| |
| * Have you visited the Market on Sunday? |
| |
|
|
| On a scale of 1 to 10 with 1 being Not Satisfied and 10 meaning Very Satisfied, how was your Sunday Market shopping experience?
|
|
|
|
| |
| * If the Market were open past 6 PM on some weekdays, how likely would you shop in the evening? |
| |
|
|
| |
| * How late should the Market stay open to be convenient for you to shop in the evening? |
| |
|
|
| |
| * The Market now opens at 8:00 AM; however, if the Market opened earlier at 7:00 AM, how likely would you shop in the morning? |
| |
|
|
| |
| * When shopping at the Market, how often have you experienced early vendor closing? (CHECK ONE) |
| |
|
|
| |
| When choosing to shop at the Market, how Important is Quality for each of the following items? Then for each item, how Satisfied are you with the Quality of those items at the Market? (TWO CHECKS PER ITEM) |
| |
|
|
|
| |
| * From the previous question on Quality, for which food group is Quality is the MOST imporant? (READ CHOICES AND SELECT ONE) |
| |
|
|
| |
| On a scale of 1 to 7, How Important are each of the following attributes are in choosing to shop at the Market and then on the same 1 to 7 scale tell me how Satisifed you are with the Market on those attributes. |
| |
|
|
|
| On a scale from 1-10, overall, how Satisfied are you with shopping at Reading Terminal Market:
|
|
|
|
| |
| * Based on your experience shopping at Reading Terminal Market, on a scale of 0 to 10 with 0 meaning Very Unlikely and 10 being Very Likely, how likely would you be to recommend the Market to a friend or colleague as a place to shop for food? |
| |
|
|
| |
| * I will read to you a list of 8 slogans, which slogan, if any, do you best assocaiate with the Market? (READ CHOICES AND SELECT ONE) |
| |
|
|
| |
| * What is the name of your primary food store, that is, where you spend the most money on food. |
| |
|
|
| |
| From a list I will read on a scale of 1 to 6 with 1 being Not Important and 6 being Very Important, tell me the importance is each attribute is in chosing your primary food store. Then on the same 1-6 scale, tell me your satisfaction with each attribute at your primary food store. |
| |
|
|
|
| From all the food stores in the Philadelphia area, please tell me the store at is BEST in each of the following categories? (READ COLUMN HEADING AND SELECT ONE FOOD STORE PER COLUMN)
|
|
|
|
| |
| * Is your primary food store the closest or most convenient food store located near you? |
| |
|
|
| |
| Because your Primary food store is not the closest or most convenient food store located near you - from a list that I will read, which of the following reason(s) do you primarily shop at that store (instead of the closest): (READ CHOICES AND CHECK ALL THAT APPLY) |
| |
|
|
|
| |
| * Which of the following Markets have you visited in the past 30 days?(Select all that apply)? |
| |
|
|
|
| |
| * Do you own or have access to a car to shop for food? |
| |
|
|
| |
| Have you ever used the Parkway Garage at 12th Street and Filbert to shop at Reading Terminal Market? |
| |
|
|
| |
| Were you aware of the discounted parking program at the Parkway Garage at 12th and Filbert if you made a $10 purchase or more at the Market? |
| |
|
|
| |
| * Which Philadelphia newspapers, if any, do you regularly read? (READING CHOICES AND CHECK ALL THAT APPLY) |
| |
|
|
|
| From the following 6 radio stations in Philly that I will read, if you listen to it, tell me if it's in the Morning, Afternoon, Evening, or Late at Night? (READ LIST, CHECK ALL THAT APPLY)
|
|
|
|
| |
| * From the list I will read to you, what types of social media do you use? (READ LIST, SELECT ALL THAT APPLY) |
| |
|
|
|
| |
| * Do you currently have a Smart Phone, such as an iPhone or Android? |
| |
|
|
|
|
| |
| * What is your home zip code? |
| |
|
|
| |
| * Do you work outside the home? |
| |
|
|
| |
| What zip code do you work? |
| |
|
|
| |
| * Including yourself, how many people live in your household? | | |
|
|
| |
| * What is the highest level of education that you have obtained? |
| |
|
|
|
|
| |
| * How would you best identify your race or ethnicity? |
| |
|
|
| |
| Please point to the range that best describes your Annual household income in 2010: (SHOW LIST) |
| |
|
|
| |
| THAT'S IT. THANK YOU VERY MUCH FOR YOUR TIME. |
| |
|
|
|
|
|
|
|
|
|
|
|
Loading...
