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1.1 What is your gender?
 
Male
 
Female
 
Unspecified

 
 
 
1.2 Which age group do you belong to?
 
18 – 25
 
26 – 35
 
35 – 49
 
Above 50

 
 
 
1.3 What is your marital status?
 
Single
 
Married
 
Separated
 
Widowed
 
Divorced
 
Living with Partner

 
 
 
1.4 What is your ethnic origin?
 
Asian
 
African
 
British
 
Oriental
 
European
 
South American
 
Other

 
 
Section 2

PLEASE EVALUATE YOUR EXPERIENCE

2.1. Have you consumed alcohol before?
 
Yes
 
No
 
Occasionally

 
 
 
2.2. When do you have a drink containing alcohol?
 
Daily
 
Weekly
 
Fortnightly
 
Monthly

 
 
 
2.3. How often do you have a drink containing alcohol?
 
2-3 times a week
 
4 or more times a week
 
Monthly or less
 
2-4 times a month

 
 
 
2.4. Why did you start consuming alcohol?
 
Peer pressure
 
curiosity
 
Influence
 
For no Reason

 
 
 
2.5. What age were you when you first drank?
 
18 – 25
 
26 – 35
 
36 – 45
 
46 - Above

 
 
 
2.6. What kind of alcohol advertising have you seen before?
 
Magazine
 
TV
 
Internet
 
Other

 
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