Ireland bread market research questionnaire

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You are going to participate in a student survey on bread quality in Ireland (Dublin Institute of Technology).

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

What is your age?

What is your gender?

Male

Female

How often do you buy bread?

What type of bread manufacturer do you prefer?

Large (plant) baking companies (usually, wrapped bread)

In-store bakeries within supermarkets

High street retail (craft) bakers

It doesn't matter for me

I don't know

Other

What types of bread do you prefer?

Normal sliced bread

Gluten-free

Baguettes

Wholemeal / wholegrain

Traditional (buttermilk, soda breads)

Artisan & speciality breads (Ciabitta, Pitta, Fruit Bracks etc.)

Buns & rolls

Other

Which is your prefered topping?

Which is your prefered filling?

What factors are important for you when you choose bread?

Brand of the bread

Appearance of the bread

Freshness of the bread

Softness and springiness of the bread

Ingridients

Size of the loaf / packaging

Price

Health benefit claims on the packaging

Other

9. What kind of claims (on the packaging, in advertisements) are important for you when you buy bread?

What brands of bread do you usually buy?