Jewelry Questionnaire

Demographics questions

Q. 0.1 What is your gender?

Male

Female

Q. 0.2 Which age group are you in?

Q.1 When you think about Luxury Jewelry, which brands come to mind?

Q.2 In what situation you would consider purchasing Luxury Jewelry?

Q.3 Do you recognize the image below? If you do, please match these pictures with the brand names we provide. (tick if their answer is right)

Swarovski

Cartier

Tiffany & Co.

Pandora

Q.4.1 When you think about Tiffany & Co., what associations come to mind?

Q.4.2 What do you feel about Tiffany & Co's brand?

Q.4.3 What do you feel about Tiffany & Co.'s jewelry?

Q.5.1When you think about Cartier, what associations come to mind?

Q.5.2 What do you feel about Cartier's brand?