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A) To what extent do you agree or disagree with each of the following statements regarding social media marketing? (Please select one number for each statement)
Strongly disagree Disagree Slightly disagree Neither agree nor disagree Slightly agree Agree Strongly agree
I visit Jini’s Facebook profile once in a month
The contents found on Jini’s social media profile seem interesting
It is fun to get updated about Jini through social media
It is possible to search customized information about Jini through social media
It is convenient to gather product information through Jini’s social media profile
The live updates about Jini interest me
Two-way interaction with the management board of Jini is possible through social media
It is simpler to share about Jini and its products through social media
I can easily convey my opinion about Jini and its service
I would like to pass out positive feedback about Jini
I would like to share my opinion about Jini with my friends
Interacting with Jini through social media has become a new trend
I look up to social media profile of the brand before purchasing a product
I am satisfied with Jini’s social media activities
 
 
B) To what extent do you agree or disagree with each of the following statements regarding customer relationship? (Please select one number for each statement)
Strongly disagree Disagree Slightly disagree Neither agree nor disagree Slightly agree Agree Strongly agree
Jini develops and maintains trust in its customers
I believe that the content provided by Jini is reliable
I am always delighted with Jini’s services
The interaction with Jini has been a pleasure
The relationship with Jini makes me visit the store repeatedly
It is important for me to maintain a relationship with Jini
 
 
C) To what extent do you agree or disagree with each of the following statements regarding brand awareness? (Please select one number for each statement)
Strongly disagree Disagree Slightly disagree Neither agree nor disagree Slightly agree Agree Strongly agree
I can recognize Jini’s products from other competing brands
I can recall Jini when I think of any product category
I consider Jini first when I think of the purchasing cloths
I can relate Jini’s products to certain product category
 
 
D) To what extent do you agree or disagree with each of the following statements regarding purchase intention? (Please select one number for each statement)
Strongly disagree Disagree Slightly disagree Neither agree nor disagree Slightly agree Agree Strongly agree
The probability of considering Jini’s products before shopping is high
I would consider buying from Jini next time
Price ranges of the products influence my purchasing decision to a great extent
My purchasing decision depends on the association I develop with the company
 
 
 
Name:
   
 
 
Gender
 
Male
 
Female
 
Others
 
 
Age
 
Below 13
 
13-18 years
 
19–25 years
 
26 – 40 years
 
41- 55 years
 
Above 55
 
 
Education qualification
 
Lower than secondary school
 
Secondary school or Equivalent
 
Bachelor Degree
 
Master Degree
 
Doctoral Degree
 
Others: ________________
 
 
Occupation
 
Student
 
Professional
 
Business owner
 
Housewife
 
Retired
 
Others: _________________
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