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| * To what extend do you agree |
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| Do you think there is a difference between advertisement with and without celebrity endorsement? |
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| Do you trust more in an advertisement endorsed by a celebrity or an expert or a typical customer? |
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| When a product endorsed by a famous celebrity, do you think using the product will improve your social status? |
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| Do you like any certain celebrity? If they appear in an advertisement for a product, would you think about buying the product? What about when there are gifts with their pictures or signatures? Or a chance to win a dinner with them or a ticket to their concert? |
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| Do you dislike any certain celebrity? If they appear in an advertisement for a product, would you feel negative about the product and do not want to buy it? |
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| Which characteristics do you think an endorser should have? |
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| Do you think scandals attached with celebrities destroy the brand’s image? |
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| Do you think the celebrity really use the product they endorse? |
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| Generally, do you think celebrity endorsement is credible? |
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