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Hello:
You are invited to participate in our survey for a new cafe to be launched in Sunderland . In this survey, approximately 500 people will be asked to complete a set of questions about their buying behaviour. It will take approximately 2-3 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
How interested would you be in having a juice bar cafe which would serve 100% fresh fruit & vegetable juices, smoothies, Bubble Tea & Fat Free Frozen Yoghurt?
 
Very interested
 
Interested
 
Neutral
 
Uninterested
 
Very uninterested
 
 
How important are the following features of the proposed new product?
Least Important Most Important
Fruity
100% Fresh
Healthy & Energizing
Variety
 
 
Would the following products make you more or less interested to buy?
Much Less Interested Somewhat Less Interested Neutral Somewhat More Interested Much More Interested
Fresh Fruit & Vegetable Juices
Fresh Smoothies & Milkshakes
Bubble Tea
Dairy Free Milkshakes
Fat Free Frozen Yoghurt
 
 
 
How likely are you to visit a bar which would offer all the products described above?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
What do you currently use as an alternative to our proposed product?
 
Packaged Juices
 
Fast Food Takeaways
 
Other Juice Bars and Bubble Tea Cafe
 
I do not use a similar product
 
Other
 
 
 
 
Which payment method do you prefer?
 
Cash
 
Debit card
 
 
 
Which of the following age groups do you fall into?
 
less than 18
 
18-24
 
25-34
 
35-44
 
45-49
 
50-54
 
55-64
 
65 or older
 
 
 
Gender
 
Male
 
Female
 
Thank you very much