Kanter International Rebranding Survey

Dear Team,

As mentioned during Monday’s Brand Strategy presentation, the following e-survey is your opportunity to weigh in on the future name of Brand Co. Please complete the brief survey before Thursday, April 10 at 5pm. The results will be tabulated, analyzed and then presented to the “client” for consideration on Friday.

Thank you for your participation!!

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "And Co." represents our business model?

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "And Co." represents our desired company culture.

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Finch Brands" represents our business model?

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Finch Brands" represents our desired company culture.

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Meter 101" represents our business model?

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Meter 101" represents our desired company culture.

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Minute 16" represents our business model?

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Minute 16" represents our desired company culture.

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Orkestra" represents our business model?

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Orkestra" represents our desired company culture.

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Point C" represents our business model?

Please rank on a scale between 1 – 5 (5 being best) how well you think the name "Point C" represents our desired company culture.

Which of the following names is your favorite choice?

Which of the following names is your least favorite?

Please use the space below to provide any comments or questions you may have pertaining to the Brand Strategy presentation and/or the 6 name candidates.