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I am Parshineebye Malloo enrolled in the course Bsc(Hons) Human Resource Management at the University Of Technology Mauritius and currently doing my last year.
In Respect of My Assignment On "Assess The Competitive Strategies Of A Mobile Service Implementation For A Small Medium Enterprise (SME) in Mauritius", I have selected your company to conduct this survey. It would be grateful if you could give your opinion on the following few questions below.
I thank you for your precious time. |
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| While the cost leadership strategy can be highly successful, it can be can be difficult to employ. It involves marketing your company as the cheapest source for a good or service. This means that you need to minimize your costs . Thus, using a mobile service to do marketing for your business on the internet will help you to save cost and be a cost leader in the sector. How far do you agree?
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The idea behind a differentiation strategy is to attract customers with a unique offering that meets their needs better than the competition. With the use of a mobile service feature like orange money, it will allow you to attract more customers where they will pay you through their mobile phone while you will have more time to look at other customers at the same time. How likely are you willing to implement this service?
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| Transformation through Innovation helps to climb the success ladder easily. If you want to remain competitive you must innovate your way of doing business every time. In this case, using the feature of SMS to book appointments for your customers will help you to save time and costs as mobile services are of cost cutting nature. Do you agree?
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| To achieve higher profits and the expansion of your business there is need of an efficient growth strategy. You can make the use of a mobile service to advertise your services on web pages, social network and also be updated on the latest services offered by your competitors. How far do you agree?
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| Strategic alliances pool specific resources and skills by the cooperating organizations in order to achieve common goals as well as goals specific to the individual partners. Taking your business to a higher level will bring in more income along with fame and customers. Using a mobile service will help you to advertise (Sending e-mails and social networking) such offers to potential partners for an alliance or keep yourself updated about such opportunities. How likely are you willing to implement this service?
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