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Pick an occupation that best describes you
 
Student
 
Corporate
 
Self-Employed
 
Unemployed
 
Retail
 
Other
 
 
 
 
How often do you buy clothing?
 
Once a week
 
Once a month
 
On impulse if I see what I like
 
Hardly ever
 
 
 
How much on average do you spend on a garment?
 
Up to $20
 
Up to $50
 
Up to $100
 
Price is not a concern if it is worth the money
 
 
 
How important is price?
 
Extremely
 
So so
 
Not really
 
I don't care
 
 
 
Do you prefer to shop around or stay loyal to one shop once you have found the one that meets your needs?
 
Shop around, variety of brands
 
Shop around, price driven better prices
 
One shop, brand loyalty
 
One shop, convenience and good service
 
 
 
How highly do you rate customer service in your decision to shop somewhere?
 
Very much, I won't shop there if it's bad
 
Moderately, it can influence my future purchases
 
I don't care, I buy for product alone
 
 
 
Which discounting offer is most appealing to you as a customer and would draw you to come and shop?
 
Buy one get 50% off
 
Spend $50 get $5 off
 
Spend $100 get $20 off
 
Spend $150 + and get 30% off
 
Other
 
 
 
 
Where do you currently shop?
 
CBD
 
Boutiques
 
Online
 
Outside Zimbabwe
 
Other
 
 
 
 
Have you heard of, or shopped at any Kickstart or Passport store
 
Yes
 
No
 
 
 
Gender
 
Male
 
Female
 
Thank you for taking part in this survey!