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Do you think a logo is important to your company?
 
Yes
 
No

 
 
 
Do you think a logo or brand can improve your business?
 
Yes
 
No

 
 
 
Should a logo be cheap?
 
Yes
 
No

 
 
 
Do you know what is the role of the brand?
 
Yes
 
No

 
 
 
Can a logo be expensive?
 
Yes
 
No

 
 
 
Would you pay for a logo that will cost your business $1K?
 
Yes
 
No

 
 
 
Do you believe that effective branding can help boost your sales?
 
Yes
 
No

 
 
 
Would you be prepared to be quoted more than $5K for a full branding package that includes logo, website, and other marketing tools?
 
Yes
 
No

 
 
 
Do you think the cost of designing the McDonald’s brand is more than $20K?
 
Yes
 
No

 
 
 
Do you think that advertising your business will increase sales?
 
Yes
 
No

 
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