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Thanks for your time and sharing your shoe buying experience with us.  Your responses will help us understand women’s preferences when shoe shopping. Please note this applies only to dress and high heel shoes (not boots or athletic shoes). There are 40 questions that should take about 10 minutes and since this is about you, you already know the answers. Big thanks!!
 
 
 
What is the shoe size you typically buy?
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
 
What is your age group?
 
20-25
 
26-29
 
30-39
 
40-45
 
46-49
 
50-55
 
 
What is your occupation?
 
Accounting
 
Advertising
 
Airline
 
Apparel/Fashion
 
Biotechnology/Biomed
 
Computer
 
Consulting
 
Cosmetology/Beautician
 
Education
 
Electronics
 
Energy
 
Entertainment/Music
 
Financial Services
 
Fitness/Sports
 
Food/Beverage
 
Government
 
Health Care
 
Hotel/Hospitality
 
Information Technology
 
Internet
 
Legal
 
Medical
 
Pharmaceuticals
 
Private Equity/Venture Capital
 
Real Estate
 
Retail & Wholesale
 
Sales
 
Securities & Commodity Exchanges
 
Social Media
 
Software
 
Telecommunications
 
Other
 
 
 
How many shoes per year do you buy?
 
0-5
 
6-10
 
More than 10
 
 
Which kind of shoes do you buy more of?
 
Flats
 
Low heels (1/2” – 2”)
 
High heels (2-4”)
 
Wedges (1-3”)
 
Other
 
 
 
When buying dress shoes do you ever buy a wide?
 
Yes
 
No
 
 
Have you ever bought shoes in the wrong size just because you loved them so much?
 
Yes
 
No
 
If yes how many
 
 
 
What type of sole bottoms do you prefer?
 
Leather
 
Rubber
 
Other
 
 
 
Which is most important to you when buying shoes.
 
Brand / Designer
 
Price
 
Comfort features
 
Style / Fashion
 
 
What colors do you prefer when choosing your shoes? Check as many you like.
 
Black
 
White
 
Reds
 
Browns
 
Tan/Nude
 
Blues
 
Metallics
 
Light/pastels
 
Other
 

 
 
What influences your choice of shoe color?
 
Primarily to match office attire
 
Primarily to match social attire
 
 
Is shoe storage a problem at home?
 
Yes
 
No
 
 
Approximately, how many shoes do you own that you would never wear again in your closet?
 
None, I wear them all
 
If yes, how many:
 
 
 
What type of shoe do you wear to work more often?
 
Open toe (peep)
 
Closed toe
 
Strappy
 
Other
 
 
 
Brands
How many high fashion designer shoes do you buy every year? For example: Jimmy Choo
 
None
 
1 pair only
 
From 2 to 4 pairs
 
From 5 to 8 pairs
 
More than 8 pairs
 
 
How often do you wear designer shoes?
 
Several times a week
 
Once a week
 
Once a month
 
A few times a year
 
 
Which high fashion designer(s) is/are your favorite?
 
None
 
Please list:
 
 
 
Which brand(s) in general is/are your favorite?
 
No real preference
 
Please list:
 
 
 
Have you ever regretted buying a pair of high fashion designer shoes?
 
Yes, several times I’ve repented
 
Maybe once or twice
 
Never
 
 
Purchasing
Where do you typically buy your shoes?
 
Retail store
 
Online
 
Both
 
 
Which website do buy from the most?
 
Zappos
 
DSW
 
Shoes.com
 
Macy’s
 
Nordstrom
 
None
 
Other, please list:
 
 
 
Which price range do most of your high heels fall into on average?
 
$30-80
 
$80-150
 
$150-200
 
$200+
 
 
On average, how much do you think you spend on dress shoes per year?
 
$50-200
 
$200-500
 
$500-1000
 
$1000-1500
 
$1500 + shhh don’t tell my man!
 
 
Lifestyle
If you go out after work (cocktails, dinners) do you change into higher heels?
 
Yes
 
Sometimes
 
No
 
 
When traveling, on average, how many shoes do you take with you? (regardless of where you go, weekend or long trip)
 
2-4
 
5-7
 
8-10
 
I take a separate carry on for shoes
 
 
On the weekends how high of a heel do your wear when out for a social event?
 
1 inch or less
 
2-3 inches
 
3- 4 inches
 
4 inches & up
 
 
When at work how high of a heel do your wear typically?
 
Under 1 inch
 
2-3 inches
 
3- 4 inches
 
4 inches & up
 
 
When driving do you still wear heels?
 
Yes
 
No, I go barefoot when driving, put heels aside
 
No, I take flats in car to drive with
 
 
Do you use pedometers/wireless activity trackers?
 
Never
 
FitBit
 
Misfit
 
Jawbone
 
Other
 
 
 
Comfort
Do you have any podiatry issues? (Select all that apply)
 
None
 
Bunions
 
Plantar fasciitis
 
Hammer toes
 
Arch pain
 
Callouses
 
Other
 

 
 
Are you unable to buy certain shoes because of podiatry issues?
 
Yes
 
No
 
 
Do you buy cushions to make your shoes more comfortable or to fit better?
 
Yes
 
No
 
 
If yes, what do you buy? (Select all that apply)?
 
None
 
insoles
 
heel pads
 
ball pads
 
arch inserts

 
 
Do your feet swell?
 
Never
 
Sometimes
 
Often
 
 
Have you gone to a cobbler to readjust straps for a better fit?
 
Yes
 
No
 
If yes, how much does it typically cost?
 
 
 
Social Media
Do you follow shoe trends with social media sites? (Select all that apply)
 
Never
 
Twitter
 
Facebook
 
Instagram
 
Pinterest
 
Other
 

 
 
Do you follow fashion vloggers or bloggers?
 
Yes
 
No
 
If yes who:
 
 
 
Do you follow fashion trends in magazines? (Select all that apply)?
 
Never
 
Vogue
 
Cosmopolitan
 
Elle
 
Glamour
 
Other
 

 
 
Do you follow any celebrities for fashion trends?
 
Yes
 
No
 
If yes who: