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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 10 minute survey and earn a coupon for 20% off your next purchase at The Children's Place



Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.

 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* What stores come to mind when you think about clothing for children 10 and under?

Please list as many as you can think of and be specific.

   
 
 

Regardless of how often you shop or how much you buy, which one of these stores is your FAVORITE for children's clothes?
 
Limited too
 
Sears
 
Target
 
JCPenney
 
Macy's
 
GapKids/babyGap
 
Old Navy
 
K-Mart
 
The Children's Place
 
Wal*Mart
 
abercrombie
 
Kohl's
 
Babies "R" Us
 
TJ Maxx
 
Gymboree
 
Other
 
 
 


For the next series of questions. please answer with The Children's Place in mind.
 
 

Please indicate your overall opinion of The Children's Place for children’s clothing.
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 

In the past six months, would you say your opinion of The Children's Place has:
 
Gotten a lot worse
 
Gotten a little worse
 
Stayed the same
 
Gotten a little better
 
Gotten a lot better
 
 

How likely are you to recommend The Children's Place to a friend as a great place for children's clothing?
 
Very unlikely
 
Somewhat unlikely
 
Neither likely or unlikely
 
Somewhat likely
 
Very likely
 
 

Compared to all other places you might buy children's clothing, how loyal would you say you are to the Children's Place?
 
Not loyal at all
 
Very slightly loyal
 
Somewhat loyal
 
Very loyal
 
Extremely loyal
 
 

Which of the following best describes how likely you are to go to the Children's Place the next time you shop for children's clothing?
 
Definitely will not
 
Probably will not
 
May or may not
 
Probably will
 
Definitely will
 
 
The following is a list of statements that you may or may not use to describe The Children's Place. Please read each statement carefully and indicate how well each characteristic applies to The Children's Place.
Does not describe at all Describes slightly Describes moderately well Describes very well Describes extremely well
Approachable
Affordable luxury
Carefree
Caring
Chic
Controversy Free
Dependable/Reliable
Engaging
Energizing
Nurturing
Does not describe at all Describes slightly Describes moderately well Describes very well Describes extremely well
Optimistic
Outlandish
Positive Memories
Reliable Partner to Parents
Respectful
Safe
Trustworthy
Wholesome
Unique
 
 
On a scale from 1 to 5, where "1" means does not describe at all and "5" means describes completely, please indicate how much each of the following statements describes The Children's Place.
1 2 3 4 5
Shows me the "must haves" of the season
Understands & respects the time constraints I have
Has good quality clothing
Good place to shop for newborn
Good place to shop for boys
Strikes a good balance between what's trendy and appropriate for kids
Good place to shop for girls
Good selection of merchandise at all price points
Is on-trend when it comes to kids' fashion
Easy to mix and match to create great outfits
Provides good value for the money
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

* What is your gender?
 
Male
 
Female
 
 
* What is your age?
   
 
 
* Please enter your zip code
   
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Do you have any grandchildren?
 
No
 
Yes
 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 

Do you consider yourself to be Hispanic or of Hispanic decent?
 
Yes
 
No
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
How would you like to receive your Children's Place coupons?
 
E-mail
 
Direct mail (US Postal Service)
 
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