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Hello,

You have been invited to participate in our quick survey for our Marketing class at the Blanche MacDonald Centre. This is a satisfaction survey where you will be asked general questions regarding your opinions, preferences, and past experiences with the Lingerie industry (intimate apparel). It will take approximately 10 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Bonnie Phan or Eryn Floer by email at [email protected].

Thank you very much for your time and support! Please start with PART TWO of the survey now by clicking on the Continue button below.
 
 
 
I prefer sexy lingerie rather than casual lingerie.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I prefer to have an assortment of fabric choices available.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I am not concerned with the appearance of my lingerie, comfort is more important.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I am willing to pay $40 and up for a piece of Lingerie.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I enjoy shopping for lingerie stores where there is more help in regards to personal fittings.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I have been measured by an employee at a lingerie store for my correct bra size before.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I only purchase new lingerie when there are sales.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I am 100% positive about my bra size.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
 
 
I do not like to be bothered by sales people when shopping for lingerie.
 
Strongly Agree
 
Agree
 
Neutral
 
Disagree
 
Strongly Disagree
 
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