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Surveys
2013
March
L
LOW INCOME GROUP
LOW INCOME GROUP
0%
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Would you wait for a discount when you found products you like?
Always
Usually
Often
Never
To what extent you will buy products because of discounts? (1 = smallest,5 = largest)
1
2
3
4
5
To what extent you will buy the products which has rare discount but not necessary to you? (1 = smallest,5 = largest)
1
2
3
4
5
Can the discount enhance your impression to the retailer?
YES
NO
How many apparel (which had discount) did you buy last year?
0 - 32
33 - 52
53 - 72
73 - 92
92 - 120
Above 120
Quantity of seasonal consumption on apparel (by original price):
0 - 8
9 - 13
14 - 18
19 - 24
25 - 29
30 or Above
Quantity of seasonal consumption on apparel (by discount):
0 – 8
9 – 13
14 – 18
19 – 24
25 – 29
30 or above
Your most frequent channel to know discounts:
TV advertisements
Advertisements in public transportation
Online advertisements
Large-sized posters
Magazines
Retailer promotion
Newspapers
Other
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