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| * Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| * Have you visited a Children's Place location or shopped on the website in the past year? |
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We would like to talk to you today about loyalty programs. If you are not familiar, a loyalty program is designed to reward you, the customer. Loyalty programs require a relationship between you and a business, so that they can recognize your purchases and directly reward you based on those purchases. In terms of rewards, this could mean anything from special treatment (like being the first to board an airplane, or not waiting in line to be seated at a restaurant) to special offers (like a discount or dollar savings on a purchase). |
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| How many loyalty programs are you currently a member of? |
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| Why have you decided not to enroll in any loyalty programs? | | |
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| Which of the following retail loyalty programs are you a member of? Please select all that apply |
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| How often do you use your membership program when you shop?
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| Of these programs, which is your favorite? |
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How satisfied are you with your favorite loyalty program on the following attributes?
rate the impact of the following on making this program your favorite?
what characteristics of this program make it your favorite?
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| Are there any other reasons why that program is your favorite? | | |
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| In general, when you receive special offers and incentives from your loyalty programs, how does it affect your shopping behavior? |
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| Please rank how you would prefer to participate in the loyalty program at the cash register from 1 - 5, with 1 being the most appealing and 5 being the least appealing |
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| Membership card to be presented every time you shop |
| | | Membership card in key fob form to be presented every time you shop |
| | | Membership card on your smart phone to be presented every time you shop |
| | | Card free - provide your email address, via key pad, everytime you shop |
| | | Card free - provide your phone number to associate every time you shop |
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| How important are each of the following when thinking about loyalty programs?
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| Please rate The Children's Place MyPlace Rewards on the following attributes:
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| What was the most appealing offer you received from MyPlace Rewards? |
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| Please rate the amount of email correspondence from MyPlace |
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| Thinking about the different types of communication that you could receive from The Children's Place, which types of communication and method of delivery would you prefer? Please check all that apply Note: The Children's Place does not currently offer these services
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| About how often do you think is best to receive communication from The Children's Place? |
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| Have you heard of the MyPlace Rewards program from The Children's Place? |
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| Why have you declined to join MyPlace Rewards? |
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| If you were given personalized and exclusive promotions, discounts, and other incentives, how do you think it will affect your shopping behaviors at The Children's Place? |
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| Do you now have (or have you previously had) The Children's Place PlaceCard? |
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| Do you make purchases on Ebay? |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| Please enter your zip code | | |
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| How many children do you have? | | |
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| What ages & genders are your children? Please check all that apply |
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| Roughly speaking, in what range does your total annual family income fall? |
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| Do you consider yourself to be Hispanic or of Hispanic decent? |
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| Which of the following categories best describes your ethnic background? |
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