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Surveys
2013
January
L
Loyalty New Benefits
Loyalty New Benefits
0%
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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.
Your answers will help us improve so please provide honest feedback. All information will be confidential.
What loyalty or rewards programs do you belong to? Please choose 1 membership level per program or select I don’t belong to this program.
Basic Member
Frequent User
Not a Member
*
P.S. Aeropostale Rewards
*
Gap Card
*
Rewards R Us by Babies R Us
*
Best Buy Reward Zone
*
Old Navy Card
*
Dick’s Sporting Goods ScoreCard Rewards
*
Sears Kidvantage/Shop Your Way Rewards
*
Game Stop Power Up Rewards
*
Express Next
*
American Eagle AE Rewards
Basic Member
Frequent User
Not a Member
*
DSW Rewards
*
Target REDcard
*
myPLACE Rewards (The Children’s Place)
*
JCP Rewards (JC Penney)
*
Macy’s Star Rewards
*
J. Crew Credit Card
*
Chico’s Passport Program
*
Gymboree Rewards
*
Bloomingdale’s Loyalist
*
What is the primary benefit you would use in a rewards program?
Free birthday gift
First access to new merchandise
Mobile App
Dollar off rewards certificates
Multiple reward options to choose from
Percentage off discounts
Ability to redeem points for merchandise in a separate catalog from the main retail store
Communications about the brand
Exclusive member only events
Specially designed merchandise for members
Other
*
What are two additional benefits you would use in a rewards program?
(Please select 2)
Mobile App
Free birthday gift
Percentage off discounts
Ability to redeem points for merchandise in a separate catalog from the main retail store
Multiple reward options to choose from
Communications about the brand
Exclusive member only events
First access to new merchandise
Dollar off rewards certificates
Specially designed merchandise for members
Other
How appealing are each of the following features? Please rate them in terms of how likely you would be to participate in each.
Definitely would Use
Might Use
Definitely would NOT Use
*
Snacks for your child while shopping
*
Member’s only hours at the store
*
Mobile app for Mom
*
Free birthday gift for child
*
First access to new merchandise
*
In-store events with kids entertainment
*
Ability to redeem points for merchandise in a separate catalog from the main retail store
*
Games (online or mobile app) for your child
*
Access to specially designed merchandise for members
*
Please choose the top 3 features you would desire and rank them in order of 1 to 3, with 1 being your top choice and 3 being your last choice.
Member’s only hours at the store
-- Select --
1
2
3
4
5
6
7
8
9
Free birthday gift for child
-- Select --
1
2
3
4
5
6
7
8
9
Access to specially designed merchandise for members
-- Select --
1
2
3
4
5
6
7
8
9
In-store events with kids entertainment
-- Select --
1
2
3
4
5
6
7
8
9
Ability to redeem points for merchandise in a separate catalog from the main retail store
-- Select --
1
2
3
4
5
6
7
8
9
Games (online or mobile app) for your child
-- Select --
1
2
3
4
5
6
7
8
9
Mobile app for Mom
-- Select --
1
2
3
4
5
6
7
8
9
Snacks for your child while shopping
-- Select --
1
2
3
4
5
6
7
8
9
First access to new merchandise
-- Select --
1
2
3
4
5
6
7
8
9
Do you have any other comments for The Children's Place about the loyalty program, myPLACE Rewards?
Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
*
What is your age?
*
What is your gender?
Female
Male
What are the ages & genders of the children you purchase clothing for?
Please check all that apply
Boy
Girl
N/A
*
0-12 months
*
1-3 years old
*
4-6 years old
*
7-10 years old
*
11-13 years old
*
Roughly speaking, in what range does your total annual family income fall?
Under $25,000
$25-35,000
$35-50,000
$50-75,000
$75-100,000
$100-150,000
Over $150,000
Prefer not to answer
*
Which of the following categories best describes your ethnic background?
Caucasian/White
African American
Latino/Hispanic
Asian
Prefer not to answer
Other
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