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Surveys
2013
November
L
luxury brands
luxury brands
This questionnaire aims to explore the “Perceptions towards luxury brands among Centennial College students.” Thank you for your answering. *Please mark a • in the relevant box (es).
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Please provide the following personal information which will be used for analysis only. All data will be destroyed after the completion of the study.
1. Gender
Female
Male
2. Age
Under 18
18-20
21-22
23-24
25 or above
1. Which of the following do you think are luxury brands? (You can tick more than 1 box.)
Gucci
Louis Vuitton
Agnes. b
Nike
Marks and Spencer
Hollister
Jack Wills
New Balance
Bose
Other
2. Use one word to define a “luxury brand”. (Most defining trait)
Price
Quality
Style
Trend
Other
3. How often do you buy these luxury branded goods?
0-1 per month
2-3 per month
4 or more per month
4. How much would you spend on these luxury branded goods per month?
$0
Less than $1000
$1001 - $2000
$ 2001 - $3000
$3001 - $5000
$ 5000 or above
5. What is your major reason for purchasing luxury brand goods?
Show off
Social status
Herd Instinct
Unique
Other
5. What is your major reason for purchasing luxury brand goods?
Show off
Social status
Herd Instinct
Unique
Other
6. Do you think luxury goods are a necessity in today’s culture?
Yes
No
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