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Please provide the following personal information which will be used for analysis only. All data will be destroyed after the completion of the study.
 
 
 
1. Gender

 
Female
 
Male
 
 
 
2. Age
 
Under 18
 
18-20
 
21-22
 
23-24
 
25 or above
 
 
 
1. Which of the following do you think are luxury brands? (You can tick more than 1 box.)
 
Gucci
 
Louis Vuitton
 
Agnes. b
 
Nike
 
Marks and Spencer
 
Hollister
 
Jack Wills
 
New Balance
 
Bose
 
Other
 

 
 
 
2. Use one word to define a “luxury brand”. (Most defining trait)
 
Price
 
Quality
 
Style
 
Trend
 
Other
 
 
 
 
3. How often do you buy these luxury branded goods?
 
0-1 per month
 
2-3 per month
 
4 or more per month
 
 
 
4. How much would you spend on these luxury branded goods per month?
 
$0
 
Less than $1000
 
$1001 - $2000
 
$ 2001 - $3000
 
$3001 - $5000
 
$ 5000 or above
 
 
 
5. What is your major reason for purchasing luxury brand goods?
 
Show off
 
Social status
 
Herd Instinct
 
Unique
 
Other
 
 
 
 
5. What is your major reason for purchasing luxury brand goods?
 
Show off
 
Social status
 
Herd Instinct
 
Unique
 
Other
 
 
 
 
6. Do you think luxury goods are a necessity in today’s culture?

 
Yes
 
No