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* Which brand of luxury perfume do you prefer? |
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* Rank on the scale of 1-5 in order of preferences regarding which factors influence you more in buying of a luxury perfume |
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Price |
| | Brand |
| | Packaging |
| | Fragrance |
| | Bottle design |
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* What is your average monthly personal care budget? |
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* How often do you purchase perfume? |
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* When did you make your last perfume purchase? |
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Influence on buying behaviour:
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