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Surveys
2011
March
M
Male Cosmetic Products
Male Cosmetic Products
0%
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1) Indicate by circling the appropriate ranking to what extent you agree or disagree with the following statements:
Strongly Agree
2
3
Neither Agree nor disagree
5
6
Strongly disagree
I am a competitive person
In most situations I like to take charge
I believe people should be rewarded for hard work
I love to experience new things
I always consider others before myself
I have strong values and awareness
I always follow rules
I conform to social norms
2) Indicate by ticking the corresponding box of how often you have participated in the following activities within the last month:
Never
Once
2-5 times
Over 5 times
Played a team sport
Been to the gym
Gone to a concert
Been shopping
Went surfing
Went fishing
Saw a movie
Gone to a pub or club
Gone out to a restaurant
Played video games
Played extreme sports
Been to a family outing
Gone grocery shopping
Gone to a cultural event
3) Below is a list of male grooming products, indicate the ones you have tried and the frequency of use.
Haven't used
Once or twice
Very Rarely
Monthly
Weekly
Daily
Cleanser
Moisturizer
Toner
Exfoliate
Anti-aging cream
Shaving cream
After shave balm
Sunscreen
Soap
Haven't used
Once or twice
Very Rarely
Monthly
Weekly
Daily
Hair gel/products
Deodorant
Hair colour
Hair removal gel
Aftershave
Cologne
Pimple cream
4) What brand of male grooming products have you used?
L’Oreal Men Expert
Rexona for Men
Khiels Men
Nivea for Men
Clarins for Men
Avon (New York)
Shiseido (Japan)
Henkel (Germany)
Other
5) Rank in order of importance (1 being the most important) your reason for using male grooming products
Improve appearance
-- Select --
1
2
3
4
5
6
Anti-Aging
-- Select --
1
2
3
4
5
6
Self-Esteem
-- Select --
1
2
3
4
5
6
Hydration
-- Select --
1
2
3
4
5
6
Basic personal hygiene
-- Select --
1
2
3
4
5
6
Skin health/ medical requirement
-- Select --
1
2
3
4
5
6
6) Have you been influenced by someone to use/try male grooming products
yes - proceed to question 7
no
7) Who was the main influence?
Partner
Friend
Employer
Parents
Celebrities
Myself
Other
8) Rank in level of importance (1 being the most important) as to what product attributes are important to you when purchasing male grooming products
Price
-- Select --
1
2
3
4
5
6
7
Brand
-- Select --
1
2
3
4
5
6
7
Ingredients
-- Select --
1
2
3
4
5
6
7
Perceived quality
-- Select --
1
2
3
4
5
6
7
Performance
-- Select --
1
2
3
4
5
6
7
Animal rights
-- Select --
1
2
3
4
5
6
7
Volume
-- Select --
1
2
3
4
5
6
7
9) Indicate your feelings towards the following statements
Strongly agree
2
3
Neither agree nor disagree
5
6
Strongly disagree
Only men who are ‘metro-sexual’ purchase skin & beauty products
I feel comfortable purchasing these type of products
A males should not have a beauty regime like that of a female
I wish I had greater knowledge about these products through magazines and online resources
I wish I knew more about these products but I’m to embarrassed to ask
My living situation impacts my grooming regime
I would be more willing to use mens beauty products if my friends did too
I trust the information provided in commercials about these products
Cosmetics and beauty products are for females only
Using male grooming products will not make a difference in my appearance
Having a skincare and hair care regime takes to long
I care about general grooming and keeping up my appearance
I have bad skin and therefore I would use male skincare products
10) List three brands that you are familiar with who have specialty men’s grooming products
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