Market Analysis

Are you aged between?

Less than 16

16 To 30

30+

Who do you mainly shop with?

Alone

Family

Friends & Colleagues

Partner

How often do you purchase cloth?
You can tick more than one box

Monthly

Occasionally

Any time

Depending on mood/time/requirement

What is your preference at the time of purchasing clothes?

Fashionable & Trendy

Comfort oriented

Both

When shopping for clothes do you:
You can tick more than one box

Always return to the prefered shops

Decide to go in due to the window display/adverts

Go to shops where there are special offers

Other

Do you like to purchase clothes from Next store?

Yes

No

If yes, why do you prefer Next clothes?
You can tick more than one box

Fashion & comfort

Quality

Attractive price

Offers & Discount

If No,what is reason behind it?

Price

Lack of varieties

Exchange & sales return policy

Discount & Offers

Prefer stores like M&S, Zara, Foreever 21

Other

What words do you associate with Next apparels?

What would encourage you to purchase Next apparels?
You can tick more than one box