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I am likely to click on an advertisement online
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I am likely to make a purchase from that link/advertisement
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I'm persuaded more by advertisements online than offline
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I act upon an advertisement I hear on the radio
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I fast-forward through advertisements on tv when possible
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I act upon an advertisement I see on TV
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I buy a hardcopy newspaper
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I act upon an advertisement I see in print (newspaper, magazine etc)
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I read the newspaper online
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