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Questions marked with an * are required Exit Survey
 
 
Thank you for participating in this marketing research. Your participation will help us determine what the general public thinks about Swatch Group. Your honest opinions are important to this marketing research. Please be assured that all answers will be kept strictly confidential.

(Note: Swatch Group houses brands such as Breguet, Blacpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, ck watch & jewelry, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak.)
 
 
 
* Do you go shopping for yourself?
 
Yes
 
No
 
 
If you answered yes in the previous question, how often do you shop for watches and jewellery?
 
Always
 
Most of the time
 
About half the time
 
Once in a while
 
Never
 
 
Please answer the following questions.
True False
* I am aware of Swatch Group and its brands.
* I know how the logos of Swatch Group's brands look like.
* Some characteristics of Swatch Group's brands come to my mind quickly.
* I have an opinion about Swatch Group and its brands.
 
 
Please answer the following questions.
Strongly Agree Agree Neutral Disagree Strongly Disagree
* Swatch Group has a good reputation in the market in general
* Swatch Group produces quality products
* Swatch Group is a long-established company
* Swatch Group offers a variety of well-known 
brands
 
 
Please answer the following questions.
Strongly Agree Agree Neutral Disagree Strongly Disagree
* I consider myself to be loyal to Swatch Group's brands
* Compared to other brands that have similar features, I am willing to pay a premium price for Swatch Group's products
* Swatch Group's products would be my first choice
* I would recommend Swatch Group's products to others
 
 
 
* What is your gender?
 
Female
 
Male
 
 
* What is your current age?
 
18 to 24
 
25 to 34
 
35 to 44
 
45 to 54
 
55 to 64
 
65 to 74
 
75 or older
 
 
* What is your current marital status?
 
Single
 
Married
 
Divorced/Separated
 
Widowed
 
 
* What is your approximate annual household income?
 
Under £10,000
 
£10,000-£19,999
 
£20,000-£34,999
 
£35,000-£49,999
 
£50,000-£69,999
 
Over £70,000